Webinar "What can Beyonce's beyhive teach us about brand loyalty?"

Mrs Josephine Hansom

Josephine is head of youth research & insight at YouthSight. Her team helps clients increase market share by better understanding Millennials and Gen Z.

YouthSight work with all the major broadcasters, most of the high street banks and many sporting organisations across the country.


It has been said that the characteristics people value in admired celebrities are a reflection of what they expect from brands they engage with. This session will look back at the most popular celebrities of 2017 and learn about brand loyalty from those who have risen to fame and those who have crashed and burned.

After presenting at Millennial 2020, Josephine will be revealing our research and analysis once more in this talk.
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